TILE BOX, Hyderabad.

BRIEF –

This a new and first venture for our first-generation businessman client. The design concept evolved from the name of the venture “The Tile Box” a tile showroom targeting MIG customers.

DESIGN CONCEPT –

Taking a cue from the name coupled with our background studies on the locality, target audience, inventory to be sold, and the transformation needed to bring in, engage customers and ensure sales. We ideated to create an experiential space, where the customers have an enhanced engagement like in no other store around. This we tried to achieve through the sheer uniqueness in the displays, movement flow, and other awe-inspiring installations in tile.

DESIGN IMPLEMENTATION AND JOURNEY –

To create a holistic engaging Tile experience, we integrated and implemented a curiosity-building movement path interspersed with installations in the very tiles available while ensuring that the focus remains on the displays to promote sales. 

The movement path to be taken by customers was planned through a series of engaging installations namely the entrance Box-clad in a combination of terrazzo finish tiles, and the show box which displays smaller exotic easy-to-handle tiles. the ceiling boxes and the railing boxes which host tiles and the mock-up bays on the first floor which are life-size replicas of liveable spaces allowing the customers to experience the actual utilization of the tiles.